DO YOU SELF-IDENTIFY AS A BIKE NERD?
We're Here for You
Whether you’re an influencer on your training ride or a starry-eyed newbie hoping to awe your cycling partner, we have the hottest gear and the best recommendations. Bike GPS with all of the bells and whistles, rechargeable LED light systems, helmets with integrated crash sensors - however you nerd out on bikes and tech, we’ve got something for you.
Shop Bike Computers
Stats to let you know where you are now so you can train and get to where you want to be.
$469.99
Wahoo Fitness is breaking the GPS bike computer stereotype! Equipped with B...
$899.00
The Garmin Edge 1030 is the ultimate GPS bike computer with navigation and ...
Shop Lights
See and be seen when you shine brightly.
$59.99
Dual-color, USB rechargeable, ultra-bright tail light with four lighting mo...
$49.99
- Modes include High Steady, Medium Steady, Low Steady, DayTime Pulse, Nigh...
$109.99
The Lezyne Zecto Drive Front is a compact safety light with three LEDs desi...
$124.99
Front
An impressively bright dual-LED cycling light with a rugged machined...
$59.99
Safety first, the AMPP500 comes with maximum side visibility, securely held...
Shop Helmets
There’s so much exciting technology in new bike helmets that it’ll make your head spin (metaphorically, of course).
$105.00
Day or night, the Centro LED helmet proves itself to be more than just your...
$70.00
Certified protection, clean aesthetic, comfortable fit, and a budget-friend...
$340.00 - $370.00
Helmets have long been plagued by an unspoken rule: Low weight, ventilation...
$160.00 - $170.00
This race-inspired design is known for its incredible fit and tremendous va...
$220.00 - $250.00
Specialized's Ambush helmet is equally suited for trail rides, enduro races...