DO YOU SELF-IDENTIFY AS A BIKE NERD?
We're Here for You
Whether you’re an influencer on your training ride or a starry-eyed newbie hoping to awe your cycling partner, we have the hottest gear and the best recommendations. Bike GPS with all of the bells and whistles, rechargeable LED light systems, helmets with integrated crash sensors - however you nerd out on bikes and tech, we’ve got something for you.
Shop Bike Computers
Stats to let you know where you are now so you can train and get to where you want to be.
$899.99
The Garmin Edge 1030 is the ultimate GPS bike computer with navigation and ...
$399.99
$549.99
27% Savings
The Wahoo ELEMNT ROAM GPS bike computer is built for the ride. Its smart na...
Shop Lights
See and be seen when you shine brightly.
$29.99
- COB bright 10 chip LED
- Micro-USB charging cable included
- Weather-to...
$309.99
Little light, lots of bright. Illuminate the Grid, or your path off it.
Th...
$59.99
The Zecto Drive 250+ Front is a low-profile, high-visibility light with six...
$10.49
Head and Tail Light features:
- off-constant-flash-chasing
- 2 x AAA (1.5...
$69.99
Maintain Visibility All the Time. As with all the lights in the Recon serie...
$38.99 - $57.99
Serfas' Thunderbolt Headlight delivers 90 lumens in an extremely versatile,...
Shop Helmets
There’s so much exciting technology in new bike helmets that it’ll make your head spin (metaphorically, of course).
$220.00 - $250.00
Specialized's Ambush helmet is equally suited for trail rides, enduro races...
$180.00
This race-inspired design is known for its incredible fit and tremendous va...
$65.00
Clean aesthetic, comfortable fit, and a budget-friendly price—that's what m...
$110.00
Day or night, the Centro LED helmet proves itself to be more than just your...
$250.00
$385.00
35% Savings
Helmets have long been plagued by an unspoken rule: Light weight, ventilati...