DO YOU SELF-IDENTIFY AS A BIKE NERD?
We're Here for You
Whether you’re an influencer on your training ride or a starry-eyed newbie hoping to awe your cycling partner, we have the hottest gear and the best recommendations. Bike GPS with all of the bells and whistles, rechargeable LED light systems, helmets with integrated crash sensors - however you nerd out on bikes and tech, we’ve got something for you.
Shop Bike Computers
Stats to let you know where you are now so you can train and get to where you want to be.
$549.99
The Wahoo ELEMNT ROAM GPS bike computer is built for the ride. Its smart na...
$899.99
The Garmin Edge 1030 is the ultimate GPS bike computer with navigation and ...
$439.99
Wahoo Fitness is breaking the GPS bike computer stereotype! Equipped with B...
Shop Lights
See and be seen when you shine brightly.
$34.99
- Powerful COB 50 chip LED
- Micro-USB charging cable included
- Weather-...
$64.99
Knog's Blinder 4 light series packs a huge amount of light into a tiny pack...
$179.99
We developed the Grid Side Beacon to work in concert with front and rear li...
$160.00
Splitting the difference between the previous Flux 800 and 900, the Flux 85...
$104.99
Bright and efficient multi-purpose e-bike cycling light. Durable, heat-diss...
$149.99
Featuring our brightest front and rear lights, this is the one-two combo to...
Shop Helmets
There’s so much exciting technology in new bike helmets that it’ll make your head spin (metaphorically, of course).
$150.00 - $170.00
This race-inspired design is known for its incredible fit and tremendous va...
$220.00 - $250.00
Specialized's Ambush helmet is equally suited for trail rides, enduro races...
$80.00
Certified protection, clean aesthetic, comfortable fit, and a budget-friend...
$340.00 - $370.00
Helmets have long been plagued by an unspoken rule: Low weight, ventilation...
$110.00
Day or night, the Centro LED helmet proves itself to be more than just your...